State Park Research Persona Indentification
Design Date
August 2019 - August 2020
Challenge
Identify personas to model, summarize and communicate research about users who have experienced visiting state parks.
Solution
Personas were identified to represent a significant portion of potential users and enabled the designers to focus on a manageable and memorable set of individuals.
Result
The personas were a core component of the goal-directed design. The goal-directed design combined ethnography, market research and strategic planning to address business needs, requirements, limitations and user goals.