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Full Design Brief

Vision Statement

The website redesign of Wisconsin State Parks will improve efficiency of land management and continued preservation of natural and recreational resources. Wisconsin State Parks will provide long term benefits for the enjoyment of hunters, anglers and visitors alike.

The Project

Wisconsin State Parks website is currently buried within the Department of Natural Resources (DNR) website. A newly redesigned website is long overdue that provides visitors easy to access information and reflects the true beauty of our state.

Design & Experience Requirements

• Wisconsin State Parks has its own logo and branding standards
• The online presence of Wisconsin State Parks is a well designed website with easy to use navigation
• All state parks are open, accessible and welcoming
• High quality recreational opportunities are available throughout the state park system
• Every state park has well-maintained amenities, public access points, clean restrooms, and available staff to assist visitors
• All visitors have access to basic park information and materials to help them plan trips to state parks
• Every visitor has access to equipment and/or programs to aid them in using and enjoying state parks

Proposed State Park Features

• Find a park with associated maps, events, and services each park offers
• View accessibility services such as wheelchair friendly parking, trails, fishing piers and hunting blinds
• View nearby attractions
• View rules/regulations
• Purchase vehicle admission stickers
• Reserve a campsite
• Event calendar with park events and volunteer opportunities

State Parks Belong to the People

Wisconsin welcomes visitors to enjoy the diverse natural places and historic resources that provide recreational opportunities. At the heart of an excellent state park system is the experience of its visitors. Cultivating and maintaining an environment where visitors are welcomed and provided access to services and amenities will itncrease their enjoyment for state parks.

Wisconsin State Park System Includes

• 52 state parks
• 8 southern forests
• 8 recreation areas
• 41 state trails extending for 1,980 miles and over 150,000 acres

Economic Impact of State Parks

Camping, hiking, hunting, fishing, boating, cross country skiing and other outdoor activities common in our state parks contribute to our quality of life while making Wisconsin a major tourism destination. Wisconsin state parks hosted approximately 15.3 million visits in 2018.

The annual income from visitors is estimated to be over 1 billion dollars per year. Each visitor spends an average of 41-90 dollars per day. The state park system supports more than 8,220 private sector jobs, equating to $350 million dollars of income for Wisconsin